Today, an evolution is occurring that will forever change the relationship between retailers and their customers. This new retail model, known as electronic commerce, consists of
- Mobile commerce supported by mobile devices and tablets
- Emerging social commerce platforms that bring together advertising, shopping and selling in a social media environment (s-commerce)
While the e-commerce piece of retail today is significant and a huge growth engine, the total impact of digital shopping on the retail enterprise today extends to the majority of retail sales.
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